I was tossing some old papers when I found a review by my favorite SF Chronicle film reviewer, Mick LaSalle, and was reminded of one of the most basic rules of filmmaking: It has to be an entertaining film. [Read more…]
The entertainment business is not the easiest way to make a living but if you want to understand the route to success you only need to study the name of the industry for a minute.
The entertainment business is the “Business of Entertaining”. So you need to create something entertaining through some combination of a compelling story and awesome spectacle that people are going to want to see and will tell their friends to go see. At the same time you need to understand and follow all the time-tested rules of good business practices which include marketing and professional relationships. [Read more…]