Real World Exposure For Film School Students

ShortFestTop film schools often fail in transitioning their students from the academic world into the real business world of filmmaking. Most of the professors at even the best film schools have very little experience themselves working as professionals in the movie industry.

The Palm Springs International ShortFest film festival is working to help those students by giving them exposure and feedback to real audiences and industry professionals.

Festival Film Curator & Director of Industry Programming Kathleen McInnis said she wants to make the festival a link between film schools and the film industry. Contestants in the festival have won a total of four Academy Awards in the last four years. [Read more…]

Entertainment Business – The Name Says it All

Entertainment Business

photo credit: garryknight

The entertainment business is not the easiest way to make a living but if you want to understand the route to success you only need to study the name of the industry for a minute.

The entertainment business is the “Business of Entertaining”. So you need to create something entertaining through some combination of a compelling story and awesome spectacle that people are going to want to see and will tell their friends to go see. At the same time you need to understand and follow all the time-tested rules of good business practices which include marketing and professional relationships. [Read more…]