Yesterday I wrote about Nollywood, the Nigerian film industry, which I think by now is the second biggest producer of films in the world. I’m talking number of films produced in the case of Nigeria. If you want to know about the largest studio in the world then you need to travel to the other side of the world where the Chinese easily have everyone else beat. [Read more…]
The entertainment business is not the easiest way to make a living but if you want to understand the route to success you only need to study the name of the industry for a minute.
The entertainment business is the “Business of Entertaining”. So you need to create something entertaining through some combination of a compelling story and awesome spectacle that people are going to want to see and will tell their friends to go see. At the same time you need to understand and follow all the time-tested rules of good business practices which include marketing and professional relationships. [Read more…]